Cinema days, with projectors and a screen?
Or,
Gaming days, digital or physical, plus tournament days. Suddenly a “bar league” appears, with gaming teams based at different venues. Without alcohol, perhaps the teams representing different games could be promoted freely. The tournament takes place directly from each venue, with live streaming!
Would this benefit a bar? The esports team creates a profile around itself and whom it represents: a bar. Not directly, of course; everything revolves around the team, but everyone knows which bar and location it represents and plays from.
Or,
Promotional days for gadgets and concepts: what about Komplett, NetOnNet or other companies that need to create a trend or get people talking?
Or,
Food content: food promotion, tastings, training, or simply a food experience with an atmosphere you would otherwise find in another country or a Michelin restaurant? A thoroughly French atmosphere?
Or,
Music days with instruments? A gathering? Live and live-streamed?
Or,
A meeting place? What kind?
But,
This is not only for the present, with coronavirus in 2020 and all that, but for future operations too: days when things could be done differently, even without coronavirus.
You have to think outside the box and beyond alcohol.
What can you earn money from when alcohol service is closed and an employee is present to look after the premises?
Many bars and nightlife venues focus solely on selling alcohol to a specific clientele.
Notice that all these premises, where very little happens during the day, stand empty and unused, with plenty of space and even seating.
Why not use that space at a time when most people do not bother buying alcohol early or in the middle of the day? Some people like to start early and continue into the night, but that is a more specific clientele seeking intoxication. They have many bars to choose from during those hours and may have regular places to go, while most bars serve their main clientele later in the day or at weekends, perhaps once or twice a week.
That said, bar and venue owners have a choice: leave the premises closed during hours when there is little reason to expect a large clientele to appear for tequila shots at noon on a Tuesday, enough for revenue to cover expenses and perhaps produce a profit.
Option two is to think outside the box, as I mentioned at the start. What opportunities are there to earn enough to cover one employee to supervise the premises? Unless you use some technology, setting up cameras and sensors around the alcohol, for example.
How do you make a profit?
Let us do a quick, simple calculation:
It is cinema day or perhaps gaming day. Ten people use the venue for three hours and each pays a fixed price of 200 Norwegian kroner. That is 2,000 kroner for three hours, excluding any food they order. Add possible promotion for a company such as Elkjøp and perhaps a little more. What else? Can you increase the amount? Is there something so current that people would pay extra for it?
Jazz: imagine thinking outside the box. An employee looks after the venue, or you do it digitally, with someone monitoring sensors around the alcohol.
Think minimum expenses and maximum income. I call it guerrilla revenue.
You have rent to pay anyway.
Why waste the days when you are not using the premises for something that could increase earnings by thinking minimum and maximum?
Do not make it difficult. Alcohol is not the only thing that sells. The place and its “content” sell: future content, more physical content in a world with so much digital content, something you can touch and feel.
